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[6 Dec 2008 | No Comment | ]
Obama Supporters Will Be The Focus of Diddy New Fragrance

Sean “Diddy” Combs has huge expectations for his new men’s fragrance, I am King, which will be launched in December 2008. He is hoping that the sales pitch that he is using will reverberate with the same consumers who voted for president elect, Barack Obama.
In the coming weeks leading up to December, ads for [...] Read more »

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[6 Dec 2008 | One Comment | ]
New ‘I Am King’ Fragrance by Sean ‘Diddy’ Combs is Revealed by New Image on Times Square Billboard

Sean John Fragrances, creator of Unforgivable, the top selling men’s and women’s scent, today unveiled the campaign image of Sean “Diddy” Combs’ newest men’s fragrance, I Am King, on what continues to be the largest billboard ever to hang in Times Square. This new campaign will also be found on Sunset Boulevard in Los [...] Read more »

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[15 Oct 2008 | No Comment | ]
Sean John’s Marketing Plan For I Am King/Queen Fragrance

The success of Sean John’s Forgivable fragrance has led hip hop Presario Sean “Diddy” Combs to launch a new line of cologne called “I Am King.” The cologne is set to have a December launch and will be supported by an I Am King print ad campaign. These ads will be found in various [...] Read more »