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Sean Combs Interview About I Am King Fragrance

6 December 2008 No Comment

In an interview conducted with Sean Combs at his Bad Boy Entertainment offices in Manhattan, he stated that “I Am King is a statement about all men” he goes on to state that  “We are all descendents of royalty - and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings.”

He goes on to state that “I believe in positive affirmations. If I say, ‘I am not going to succeed, I’m a loser,’ then that’s what I am going to be. If we say we’re kings and we say we’re queens, that’s what we’re going to be. It has nothing to do with being arrogant. I Am King is not a statement about myself - I Am King is about every man who is going to go and buy the fragrance.”

Mr. Combs continues with “The first [cologne, Unforgivable for Men] was pure sexuality, I Am King is more about sophistication. It’s strong and also sexy, with an elegance and simplicity to it.”

It’s a matter of mind-set, he opines. (As for empowering the female sex, there will be an I Am
Queen women’s scent in fall 2009.)

The group president at the Estée Lauder Cos., which is responsible for the fragrances division of Sean
John states that “Like Sean, I Am King has a lot of savoir faire. As he has matured over the years, he has
evolved in terms of his taste, which is nothing short of amazing, and he has maintained his street cred with the next generation.”

The development of I m King is the cooperation of the Estée Lauder Cos.’ Karyn Khoury, Trudi Loren and International Flavors & Fragrances. The I Am King cologne has a scent that will include juicy orange, zest of tangerine, succulent cranberry and a proprietary Imperial French berry note. The main part of the fragrance is Kir Royal, crème de cassis, premium Champagne and cooling Mediterranean water accord. Finally the base notes of the fragrance will have lemon cream, rich labdanum extract, key lime pie, cedarwood, vetiver, white moss, sandalwood essences and clean powdery undertones.

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