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Sean John’s Marketing Plan For I Am King/Queen Fragrance

15 October 2008 No Comment

The success of Sean John’s Forgivable fragrance has led hip hop Presario Sean “Diddy” Combs to launch a new line of cologne called “I Am King.” The cologne is set to have a December launch and will be supported by an I Am King print ad campaign. These ads will be found in various lifestyle and urban magazines as well as an accompanying outdoor campaign. The TV and print campaigns started in September and it essentially portrays Combs in mogul mode. He flies to exotic locales with beautiful women and rides jet skis around the French Riviera. He can be also seen in Casino de Paris in Monte Carlo and lounging on his yacht.

In an interview with Women’s Wear Daily, Mr. Combs stated that “I Am King is a statement about all men. We are all descendants of royalty - and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings.

There was also a release of Sean John t-shirts that had the I Am King theme on them. These tees can be found on various online retailer stores. The distribution model of I AM King will follow the hugely popular Forgivable. It will be found exclusively at Macy’s department stores. Sean john Forgiveable has earned over $100 million globally from its current Macy’s Deal. A woman’s perfume named I Am Queen will be released in 2009. This will also be supported by a full ad campaign and Sean John clothing.

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